Ginger! Mobile Prototype


Timeline: Spring 2020
︎︎︎ In collaboration with Proud Taranat.

As students transition into college, many eventually find themselves lacking the time, tools, and knowledge to cook for themselves. As such, dealing with food waste, having a tough budget, maintaining a healthier diet, or even just keeping track of their groceries can be difficult.

Ginger is a quick and easy fridge managment app that addresses these problems by streamlining the grocery shopping process while allowing users to create an effective organizational system for themselves.  



Proud Taranat
Adobe Illustrator, Figma
UI/UX Researcher + Designer, Graphic Designer, Illustrator

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Problem Space  ︎ Looking inside the fridge.

To scope our project, we first brainstormed a list of questions that one might think about when digging through their fridge. This included thought processes from various types of people like parents, college students etc. 

Key Findings  ︎ What did we realize after asking those questions? 

After coming up with these questions, we discovered 4 main things after interviewing the people around us:

  1. Work/Life Balance:  Many students have an interest in cooking and a desire to eat healthy, but are often times forced to prioritize school over healthy eating depending on the workload they are given throughout the year.
  2. The grocery trip is not where the problem ends: Due to lack of free time and a limited knowledge of cooking, groceries often end up going bad in the fridge.
  3. Consistency is key.
  4. It’s not just about the money.

Overview  ︎ What solution did we come up with?

After these findings and considerations, the solution we came up with is a fridge management app called Ginger!

Our prototype here addresses these three goals:
  1. Help users keep track of shelf/fridge life of their food to help them plan meals.
  2. Allow users to get a general overview of what they have (in case they forgot whether they had something they needed to cook with).
  3. Offering recommendations/suggestions of what they can cook based on the ingredients they have, in addition to how they might extend shelf-life of their food to lessen food waste.

Ginger’s core values surround the flexibility and customizability. Users can interact and use the app best suited for their needs, whether it’s to keep track of expiration dates, to use it as a grocery list, or even see what recipes they can use based on what they have. From this, Ginger can help facilitate or even create a new relationship between the user and food/cooking by nurturing or developing habits they find important.

Process  ︎ Looking at illustrations, wireframes and user + task flows.

︎ This project is still a work in progress! Stay tuned for more process with both research and prototyping.

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